Yaaa: A Bold Tribute to Queen Yaa Asantewaa

Yaaa represents the legacy of Yaa Asantewaa, the Queen Mother of Ejisu in the Ashanti Empire, a fearless warrior and iconic leader. The name carries the strength, courage, and leadership of a woman who stood tall in the face of adversity.

"Ej" symbolises an edgy and unique style, embodying the daring spirit of those who refuse to blend in.

WITHIN

🔴DISCOVER

THE

BEAUTY

WITHIN 🔴DISCOVER THE BEAUTY

Blue small with handle.
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Blue Large with handle.
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Tassel Large no handle
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Red small Woven bag.
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Small tassel with handle
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Follow Our Story

At Yaaaej, we're more than just a fashion brand; we're committed to making a positive impact in Ghana. As we set up operations, we're not only using sustainable fabrics sourced locally but also collaborating with talented Ghanaian artists. By supporting local artisans, we aim to showcase the rich cultural heritage of Ghana in our designs, empowering communities and promoting ethical craftsmanship. Our mission is to create fashion that tells a story, blending artistry and sustainability while uplifting the voices of local creators.

Close-up of a person's hand sewing purple thread into bright orange woven textile with intricate patterns.

DISCOVER THE
BEAUTY WITHIN

Delve into our origins, our journey, and the creative process that fuels our inspiration. Embrace the uniqueness that defines Yaaaej and join us on this extraordinary journey. Your story is ready to unfold.